My Work

Walmart Holiday Drone Light Show

In a year unlike any other, Walmart sought to help customers end the year looking up - both literally and figuratively - bringing a moment of joy & delight to 7 local communities as well as to millions across the U.S. via a livestream event simulcast across Facebook, Instagram, TikTok and YouTube.

Agency partners: Deutsch LA, Momentum, Haworth

Holiday Shop-along Spectacular

In a first-ever on TikTok in the U.S. livestream shopping experience, Walmart engaged with users and reached potential customers in new, innovative ways with the help of some of the TikTok’s most influential and fashion-loving creators. A massive cross-functional undertaking between brand, creative, media, product, site management, merchandising, and analytics teams - the result was a high energy shopping event that exceeded expectations.

Agency partners: RadicalMedia, Haworth

Spark to Shelf

Black women are the fastest growing group of entrepreneurs in the nation, but are statistically given the least opportunity. Walmart is committed to helping change that. A content series launched at the virtual ESSENCE Festival of Culture, Spark to Shelf, highlights three Black female business owners making their pitch to secure placement on Walmart shelves or on .com.

Agency partners: Momentum, Burrell Communications, Haworth